Steve Quartz: the neuroscientist who studies what's 'cool' and why
added 11 years ago from theguardian.com to News
We think of cool as ephemeral, a moving target. But a California neuroscientist and author of a new book on ‘neuromarketing’ says he’s got it down to a science“Cool” is a bit of a moving target. Sixty years ago it was James...